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Learn how to build a sustainable career in the creative industry in a series of 4 workshops with 113 PARTNERS – designed to assist emerging screen practitioners with strategic planning for their creative businesses

Registrations Open 1 July 2022, 9:00am
Registrations Close 5 September 2022, 11:59pm

Many people start in the screen industry because of their passion for creativity and storytelling. So, when you begin to establish yourself as a creative practitioner and your passion turns into a business, it is important to learn from the expertise and experience of someone who has run creative businesses and understands the challenges involved.

Screen Canberra is committed to fostering a prosperous and capable local screen industry. We believe that this can be achieved by building sustainable businesses within the industry, which is why we’ve introduced the Emerging Screen Practitioners Initiative.

The program is a series of workshops designed to assist emerging screen practitioners with the process of strategic planning for creative businesses, and to give you the tools you need to have the best chance of success in your creative endeavours.


What You Can Expect

The chance of succeeding in the screen industry business is greatly enhanced if you have a well-considered strategic plan and a clear understanding of what success looks like for you and your enterprise.

Our program, delivered with Australian Film Television and Radio School’s (AFTRS) Screen Business Essentials and Screen Producers Australia (SPA), helps emerging practitioners understand what their business is, what it could be, and what it needs to be sustainable. Through a series of workshops built around a range of tools and frameworks you will develop the building blocks of a comprehensive strategic plan under the guidance of an experienced professional.


Timeframes & Costs

Dates & Times

17 September – Session 1 – 9am-5pm
8 October – Session 2 – 9am-5pm
5 November – Session 3 – 9am-5pm
26 November – Session 4 – 9am-5pm


$999.00/person (inc. GST)


This program will be delivered at the National Film and Sound Archive.


If you’re ready to start thinking bigger than working from project to project or are or are ready to create a strategic business plan creating a strategic business plan to take your enterprise to the next level, then we encourage you to enrol in the Emerging Practitioners Initiative. 

Let us help you get the skills and guidance needed to help make a sustainable business out of your passion.

Ready to register?


Workshop 1 (17 September 2022)

Part 1: An overview of a screen business’ Business Plan – what we’re going to build over the workshop series

Part 2: Environment and business scanning – PEST / SWOT / SWOT Action Plan


Workshop 2 (8 October 2022)

Part 1: Brand Essence

Part 2: Slate Analysis & Prioritisation


Workshop 3 (5 November 2022)

Part 1: Growth strategies and identification of pathways to profit

Part 2: Backwards Planning – Helicopter View Finance models


Workshop 4 (26 November 2022)

Part 1: Target audience identification and use of appropriate marketing channels

Part 2: Strategic Plan final touches